How to Win with On-Site Marketing with Erik Christiansen from Justuno - EP014

About This Episode

How can eCommerce brands turn more website visitors into customers?

In this episode of eCommerce Masters, Erik Christiansen, CEO of Justuno, shares expert insights on winning with on-site marketing. Erik explains why most brands focus too much on getting traffic but not enough on converting it. He breaks down smart lead capture, segmentation, and personalization, showing how small changes—like using dynamic pop-ups and targeting return visitors—can drive big revenue gains.

Erik also reveals how real-time visitor data can improve email collection, boost conversions, and stop abandoned carts before they happen. He shares the power of A/B testing, visitor segmentation, and automation, giving brands the same personalization edge as Amazon. Plus, he explains how Justuno helps merchants integrate with Shopify, BigCommerce, Klaviyo, and more for seamless customer engagement.

If you're an eCommerce brand looking to boost sales, improve customer experience, and maximize every website visit, this episode is a must-listen. Tune in now and start winning with on-site marketing!

Chapters:00:00 - Welcome & Introduction

02:13 - The Justuno Story: From eCommerce to Innovation

05:34 - Why On-Site Marketing is Overlooked

10:42 - How Justuno Works: Personalization & Integration

15:20 - The Power of Visitor Segmentation

20:07 - Winning with Conversion Rate Optimization

25:44 - Smart Email Capture & Data Enrichment

30:25 - Advanced Use Cases: A/B Testing & Multilingual Sites

35:53 - Leveraging Quizzes & Surveys for Engagement

44:36 - Final Advice & Call to Action

Resources:

Justuno - https://www.justuno.com

Groove Commerce - https://www.groovecommerce.com

Shopify - https://www.shopify.com

BigCommerce - https://www.bigcommerce.com

Klaviyo - https://www.klaviyo.com

HubSpot - https://www.hubspot.com

Attentive - https://www.attentive.com

Iterable - https://www.iterable.com

Black Crow AI - https://www.blackcrow.ai

Triple Whale - https://www.triplewhale.com

Emotive - https://www.emotive.io

Salesforce - https://www.salesforce.com

Figma - https://www.figma.com

Webflow - https://www.webflow.com

ClickUp - https://www.clickup.com

Amazon - https://www.amazon.com

About our Guest, Erik Christiansen

Erik Christiansen is the Co-Founder & CEO of Justuno, the leading onsite conversion platform designed to help businesses boost sales, capture first-party data, and personalize customer experiences. With a deep understanding of eCommerce and digital marketing, Erik has spent years refining strategies that drive sustainable growth for brands of all sizes.

Before launching Justuno, Erik built Sierrasnowboard.com from $0 to $24M in annual revenue, pioneering early eCommerce strategies focused on community engagement and conversion optimization. Today, over 133,000 brands use Justuno, experiencing an average 135% increase in revenue in their first year, contributing to over $10 billion in influenced sales.

In this episode, Erik shares his insights on winning with on-site marketing, from real-time visitor segmentation to advanced lead capture and conversion strategies. If you're looking to transform your website traffic into loyal customers, Erik’s expertise offers actionable takeaways you won’t want to miss.

Connect With Erik on LinkedIn

About Our Host, Ethan Giffin

Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.

Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.

Connect With Ethan on LinkedIn

Connect With Us:

Website: www.groovecommerce.com/

LinkedIn: https://www.linkedin.com/company/groove-commerce/

Facebook: https://www.facebook.com/iGotGroove

X: https://x.com/groovecommerce

Instagram: https://www.instagram.com/groovecommerce/